Pavlok breaks bad habits in just 5 days
A mild shock can help eliminate the temptation of habits like nail biting, eating sugar, smoking, and more.
BOSTON--April 12, 2025--Maneesh Sethi is a Stanford psychology graduate and author of four books on computer software and web design. In 2012, he founded Pavlok, a wearable device that uses Pavlovian conditioning to change behavior by associating a bad habit with a vibration, beep, and electric shock. Sethi himself says he used the device to stop eating tortilla chips.
Pavlok is a conductive silicone wristband with a button that can also administer shocks remotely using a cell phone. The wristband is available in different colors and stores the electronic component module, which comes with a rechargeable battery, micro USB, and has Bluetooth capability. The cell phone app has a step-by-step tutorial of how to use the device and gives you full control over the zaps using a timer and preselected intensity.
It can condition the user to associate any behavior with the electric zap, thereby changing the behavior in just 5 days. “For some, this means breaking bad habits like smoking, eating sugar, nail biting, and more,” says Sethi, “For others, this means waking up earlier, improving their memory, becoming more productive throughout the work day.”
For many people trying to quit a bad habit, like smoking cigarettes, sheer willpower just doesn’t do the trick. Oftentimes, unless we have someone or something to keep us accountable, people tend to be set in their ways. While other technologies simply track your behavior, Pavlock zaps you into action. It’s ultimately about helping people change bad habits to become a better version of themselves.
For a limited time, Pavlok is being offered at just $169.00 if purchased at http://buy.Pavlok.com. Sethi says, ”I hope you’ll get your very own Pavlok and join us in our quest to help upgrade humanity.”
About the company:
While at Stanford University, Pavlok founder Maneesh Sethi came across the theory of Pavlovian conditioning, which is a negative association with a certain behavior. This was the jumping off point for Pavlok, which is a behavior-changing device that gives a mild shock to the user whenever they engage in a bad habit. The mission is to help people improve themselves and their lives. www.Pavlok.com